Retail Ready Tactics
Welcome to Retail Ready Tactics!Join Founder and Managing Director of retail consultancy Retail Life Marguerite Bell. Listen as Marguerite shares tips, ideas and actions to support retailers drive and maximise their business performance. Join our Podcast community of Retail Ready Tacticians as we collaborate, innovate and navigate the new and ever changing retail landscape.
Retail Ready Tactics
Welcome to the Retail Maximiser Zone
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Marguerite Bell
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Season 2
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Episode 8
Welcome to the Retail Maximiser Zone – Why Your First 5 Metres Matter.
The first impression of your store is made in just 3 seconds and those 3 seconds matter more than you think. In this episode of Retail Ready Tactics, we step inside your Retail Maximiser Zone - the first 5 metres of your store that can make or break the customer experience.
These first few metres are your store’s most valuable real estate. They set the tone, shape first impressions, and can drive up to 40% of weekly sales when executed well.
You’ll learn:
- What the Retail Maximiser Zone is and why it’s your most powerful sales space
- How to build a high performing Retail Maximiser Zone
- How to evaluate your Retail Maximiser Zone's performance
This episode is packed with practical tactics to help you transform your entrance into a sales-driving zone that captures attention, tells your story, and converts browsers into buyers.