Retail Ready Tactics
Welcome to Retail Ready Tactics!Join Founder and Managing Director of retail consultancy Retail Life Marguerite Bell. Listen as Marguerite shares tips, ideas and actions to support retailers drive and maximise their business performance. Join our Podcast community of Retail Ready Tacticians as we collaborate, innovate and navigate the new and ever changing retail landscape.
Retail Ready Tactics
The Story Behind the Store
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Season 2
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Episode 2
Only You Can Own Your Brand Story
Every retailer has a story, but not everyone is telling it. In this episode of Retail Ready Tactics, Marguerite Bell explores why your brand story is one of your greatest assets, and how it can become a powerful sales and connection tool when used well.
You’ll learn:
- What makes a brand story different from a business bio
- Why your story helps build trust, loyalty, and authenticity
- Simple, practical ways to share your story in-store and online
Whether you're a new retailer building your brand or an established store looking to strengthen customer connection, this episode will help you uncover what makes you memorable, and how to use it to grow your business.
Tune in now and start telling the story only you can own.